Privacy Policy

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you: submit our contact form (name, email address, message content); subscribe to any newsletter or email updates (email address); or communicate with us via email (contact details and message content).

Information Collected Automatically

When you visit GanderMountainCo.com, we and our third-party service providers may automatically collect: device information (browser type, operating system, device type); usage data (pages visited, time spent on pages, links clicked, referring URL); IP address and general geographic location (country, region); and session information (date and time of visit).

Information from Third Parties

We may receive information from: Amazon Associates Program (aggregated click and conversion data for affiliate tracking purposes); analytics providers (aggregated website usage statistics); and advertising networks (aggregated audience data). We do not receive your personal purchase information from Amazon.

2. How We Use Your Information

We use the information we collect to: operate and improve the Website; respond to your inquiries and contact form submissions; analyze website traffic and user behavior to improve content and user experience; track affiliate link performance (clicks and conversions) in aggregate; send communications you have requested or consented to; ensure the security and integrity of the Website; and comply with applicable legal obligations.

3. Cookies and Tracking Technologies

Essential Cookies

These cookies are necessary for the Website to function and cannot be disabled. They do not store personally identifiable information and are set in response to actions you take such as form submissions.

Analytics Cookies

We use analytics tools (such as Google Analytics) to understand how visitors interact with our Website. These tools use cookies to collect anonymized data about page views, session duration, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Affiliate Tracking Cookies

When you click affiliate links to Amazon, Amazon sets cookies on your browser to track qualifying purchases for commission purposes. These cookies are governed by Amazon’s privacy policy and cookie practices. You can review Amazon’s Privacy Notice for details.

Managing Cookies

You can control and manage cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Website. Most browsers allow you to refuse cookies, delete existing cookies, and set cookie preferences. Refer to your browser’s help documentation for specific instructions.

4. How We Share Your Information

We do not sell your personal information. We may share information in the following limited circumstances: with service providers who assist in operating our Website (analytics providers, email services) under confidentiality agreements; with affiliate partners (Amazon) to facilitate affiliate commission tracking, using only aggregated or anonymized data; in response to lawful requests from government authorities or to comply with legal obligations; in connection with a merger, acquisition, or sale of assets, where transferred data would remain subject to this Privacy Policy; and to protect the rights, property, or safety of GanderMountainCo.com, our users, or others.

5. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include SSL/TLS encryption for data transmission and access controls for stored data.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. You use this Website and provide information at your own risk.

6. Your Privacy Rights

General Rights

Depending on your location, you may have the right to: access the personal information we hold about you; correct inaccurate personal information; request deletion of your personal information (subject to certain limitations); opt out of certain data processing activities; and receive a copy of your personal information in a portable format.

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) Residents: Residents of these states have privacy rights similar to those described above, including rights to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising and profiling. To exercise these rights, contact us using the information below.

7. Children’s Privacy

GanderMountainCo.com is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at support@gandermountainco.com.

8. Third-Party Links

This Website contains links to Amazon.com and potentially other third-party websites. These external sites have their own privacy policies, which we do not control. We encourage you to review the privacy policies of any external sites you visit. We are not responsible for the privacy practices or content of third-party websites.

9. International Data Transfers

GanderMountainCo.com is operated from the United States. If you are located outside the United States, please be aware that information you submit to us may be transferred to, processed, and stored in the United States. By using this Website and providing information, you consent to this transfer. We take steps to ensure that data transfers comply with applicable privacy laws.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 2 years. Analytics data is retained in accordance with the applicable analytics provider’s retention policies. You may request deletion of your data at any time by contacting us.

11. Email Communications

If you have signed up for email communications or contacted us, we may send you informational emails related to Gander Mountain outdoor gear, new content, and seasonal promotions. You may opt out of marketing emails at any time by clicking the “unsubscribe” link in any email we send, or by contacting us directly at support@gandermountainco.com. Transactional communications related to your direct inquiries cannot be opted out of.

12. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that sends a signal to websites indicating the user does not wish to be tracked. Currently, there is no universal standard for interpreting DNT signals. Our Website does not currently respond to DNT signals, but you can manage tracking preferences through your browser cookie settings as described above.

13. California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes without your consent. California residents may contact us at support@gandermountainco.com for more information.

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the bottom of this page. Your continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

15. Contact Us — Privacy Requests

To exercise any privacy rights, submit a data request, ask questions about this Privacy Policy, or report a privacy concern, please contact us at:

GanderMountainCo.com — Privacy Officer
111 Red Banks Rd, Greenville, NC 27858
Email: support@gandermountainco.com
Phone: 252-355-7600

Please include “Privacy Request” in the subject line of your email. We will respond to verified privacy requests within 30 days, or within the timeframe required by applicable law.

16. Consent

By using GanderMountainCo.com, you consent to the collection and use of your information as described in this Privacy Policy. Where required by law (such as for non-essential cookies under GDPR), we will seek your explicit consent before processing. You may withdraw consent at any time by contacting us, though withdrawal may affect your ability to use certain features of the Website.

Last Updated: February 20, 2026